ByteDance News: TikTok Tests Product Links For Enhanced Shopping

ByteDance Unicorn News - November 25, 2024

TikTok, owned by ByteDance, is testing a new feature that allows creators to add product links from affiliate networks like Amazon and Walmart directly to their posts. This initiative aims to streamline the purchasing process and expand TikTok's e-commerce capabilities.

Sources
http://digiday.com/marketing/tiktok-quietly-tests-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/

Outline
(00:00:00) Introduction
(00:00:27) TikTok Expands Shopping Capabilities with Product Links

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