mParticle News: Rokt Merges With mParticle In $300 Million Deal

mParticle Unicorn News - January 16, 2025

Rokt has announced a merger with customer data platform mParticle, backed by a $300 million investment. This strategic move aims to enhance advertising capabilities and improve outcomes for joint clients. Additionally, Rokt secures a $335 million stock purchase to invest in AI and machine learning technologies.

Sources
https://www.adweek.com/commerce/rokt-closes-335-million-secondary-transaction-and-merges-with-mparticle/

Outline
(00:00:00) Introduction
(00:00:28) Rokt Acquires mParticle for $300 Million

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